Are you a rights holder or a producer ready to spread the word about your ACX audiobook? We understand you'll be putting in the effort to promote your work, and this article is here to equip you with the knowledge you need to effectively market your audiobook while staying within the boundaries of your ACX agreement. ACX offers rights holders and producers options to promote their titles.

In this article:

• How do I get promo codes for my audiobooks?
• How do I put a portion of my audiobook on my site for promotional purposes?
• How do I create referral links for the Bounty Referral Program? 
• How do I submit my audiobook for promotional consideration?
• How do I share my audiobook on other social media platforms? 
• How do I advertise my audiobooks on Amazon?
• Can I advertise my audiobooks on Audible?
• Can I choose to only show my advertisement on the Audible app and not on Amazon? 
• Who will see my ads during this beta?
• How are ads surfaced to listeners?
• How will listeners know which titles are Sponsored Products ads?
• Will other titles' ads appear on my titles' detail pages?
• Are there any restrictions on ads or audiences?         

How do I get promo codes for my audiobooks?

If you are a rights holder or producer, you can learn how to get promo codes from our Promo codes article. 

How do I put a portion of my ACX audiobook on my site for promotional purposes?

As a rights holder, you can do so depending on your contract:

• Non-exclusive contract: if the audiobook was completed through a non-exclusive agreement with ACX, you may use your audio in any way to promote or distribute as you wish.
• Exclusive contract: if the book was completed through an exclusive agreement with ACX, excerpts cannot exceed 5 minutes in length or 10% of the total duration of the audiobook, whichever is longer, and will be a verbatim excerpt from the audiobook.

For more information, view section 4.3 Excerpts of the Audiobook License and Distribution Agreement.

How do I create referral links for the Bounty Referral Program?

The Bounty Program is open to both rights holders and producers that meet the requirements outlined in the ACX Bounty Referral Program Terms and Conditions.

Currently, you are able to create referral links for Audible.com, Audible.co.uk, Audible.fr, and Audible.de. To customize your link, follow these steps:

1. Log in to ACX.com.
2. Navigate to Completed projects.
3. Select the three dots next to the title.
4. Select Get Bounty URLs.
5. Select the store for which you wish to create a referral link. Once you copy the link, you are ready to share the referral link.

For more information about this program visit Earn with the Bounty Program.

How do I submit my audiobook for promotional consideration?

To pitch your audiobook for promotional consideration, simply complete ACX’s online submission survey. Through this survey, you can submit both new releases and existing titles in your catalog to Audible for sales inclusions, marketing initiatives, and more promotional opportunities. This can help increase visibility for your work and attract new listeners. Submit your audiobook for consideration here.

Note: Participation in this survey is not a confirmation that your title(s) will be included in an upcoming sale or promotion. If your title(s) is selected, we will notify you on the first day of that sale.

Can I advertise my audiobooks on Amazon?  

As rights holders, you can advertise audiobook titles with Sponsored Products ads and Sponsored Brand ads on Amazon in the US. ACX creators could not create campaigns directly in the ad console. This expansion now gives creators direct access to manage their own sponsored audiobook ad campaigns. You can learn more at:  https://advertising.amazon.com/resources/whats-new/authors-can-now-advertise-audiobooks.